One Pass Membership

 
 
 
 

What is OnePass?

A health and wellness membership plan that includes a bundle of offerings including access to gyms, exercise classes, social events, healthy food delivery services, and brain health apps, and more.

 

Designing for Scalability and Adaptability

This product would eventually live in the greater eco-system of Rally Health’s suite of products and also be used by a range of users, both commercial and Medicare populations. Given this, I designed with the following questions in mind:

  • Rally Integration - how might this tie in with the existing Rally product experience?

  • Offerings integration - How might we adapt based on different tier offerings and buy-ups?

  • Feature expansion - how might we scale to incorporate new feature offerings?

  • Personalization - how might we leverage user surveys and data to provide a tailored experience?

  • Cross platform - how might we make this available on multiple platforms and flexible branding capabilities?

 

Identifying Solution Areas

As we designed the MVP, I anticipated what the major pain points would be for the user and worked with PMs to identify the must-haves to ensure the best experience for users.

The two key phases we identified:

  • Consideration: users needed enough information to commit and pay for a plan

  • Onboarding: users would need to be adequately educated on how to use their membership plan and what their member code is

 

Modular design approach

Given that each member’s experience was configurable depending on their plan, I took a modular design approach that used cards applied to a responsive grid.

 

Different dashboard states

 
 

Designing the plan selection flow

I identified that members would need to be able to dive into what specific offerings are available per price plan as well as which gym they will have access to. After researching how other companies handle plan selections, I designed an experience that allowed users to search for gyms near them and do a side by side comparison of what they would be getting out of each plan.

 

Onboarding

One pain point that we identified early on from the initial launch of the parent product (RenewActive) was that members had a hard time understanding how to activate and use their membership at gyms and local services. I worked closely with a copywriter and illustrator to clearly communicate how to use their member code at various touch points, including a series of onboarding screens.