Experience
Optum (formerly Rally Health) - Senior Product Designer (6/2019 - Present)
Leading the design of our latest healthy living platform to a broader user base. Drove the re-design of filters to scale seamlessly in our design system. Designed the goal settings experience as part of the platform onboarding flow.
UMUC - UX Designer (10/2017 - 2/2019)
Conducted usability tests for student tools across the site. Unified the location pages into a single searchable experience. Uncovered students’ pain points in the class search and enrollment process and designed a new flow to meet both student and business goals. Worked with the marketing team to create a consistent style guide.
Art.com - UX Designer (04/2016 - 10/2017)
Streamlined the mobile app for print on demand products. Led the redesign for the search and discovery experience for the allposters.com sub-brand which entailed going fully responsive and implementing a faceted navigation model. Drove increases to site conversion thru enhancements to the Product Details Page.
Minted - UX Designer (03/2014 - 04/2016)
Improved the usability of customer facing pages to drive higher conversion and revenue gains. Helped launch dozens of new products and site features, including a new responsive design for the product page, the address book that was used across multiple customer touchpoints, and improved the post order My Account experience to reduce customer contact rate by 27% YOY. Led projects through all phases, from user research, wireframing, to creating high fidelity mocks. Collaborated with product managers, copywriters, engineers, marketing, and merchandisers to achieve business goals and meet user needs.
Justanswer - UX Designer (07/2011 - 01/2014)
Designed new features and solved usability problems across the site to improve conversion. Performed usability tests, developed concepts, wireframes, and process flows. Collaborated closely with the product team and engineers to deliver strategic and creative design solutions for landing pages, funnel pages, web apps, microsites, and more.
Skills, Knowledge + Tools
Sketch
Figma
Adobe CC - Photoshop, Illustrator, Indesign, XD
Invision
Miro
Prototyping
Usability testing and user research
Sketches to wireframing to high fidelity mockups
Design background in healthcare & e-commerce
Education
University of California, Berkeley - Bachelor of Arts, Architecture (08/2007-05/2011)